The Graphic Design Process
The
Benefit of the Graphic Design Process
When starting a new design project,
there are steps of the graphic design process to follow that will help you to
achieve the best results. Rather than jump right into a graphics software
program to try to create a final version, you can save yourself time and energy
by first researching the topic, finalizing your content, starting with simple
sketches and getting several rounds of approval on designs.
Gather Information
Before you can start a project you of course need to know what your client
needs. Gathering information is the first step of the graphic design process.
When approached for a new job, set up a meeting to discuss the scope of the
work. Be sure to gather as much information as possible:Aside from the product your client needs (such as a logo or a website), ask questions such as:
- Who is the audience?
- What is the message?
- How many pages is the piece?
- What are the dimensions?
- Is there a specific budget?
- Is there a deadline for completion?
- Can the client provide examples of design they like?
- Is there an existing corporate brand that needs to be matched?
Create an Outline
Using the information collected in your meeting you'll be able to develop an
outline of the content and goal of the project, which you can present to your
client for approval before proceeding. For a website, include all of the major
sections and the content for each. Include the dimensions and technical
specifications for print or web work as well. Present this outline to your
client, and ask for any changes. Once this is finalized, you know you are in
agreement on what the piece will include and can proceed to the next step of
the graphic design process.NOTE: It is at this time that you would provide a proposal to your client as well, including the cost and timeframe for the work, but here we are focusing on the design process.
Harness Your Creativity!
Design should be creative! Before moving on to the design itself (don't
worry, that's next) take some time to think about creative solutions for the
project. You can use the client's examples of favorite work as guidelines for
what they like and don't like, but your goal should be to come up with
something new and different that will separate them from the rest (unless of
course they specifically asked to fit in). Ways to get the creative juices
flowing include:- Brainstorming: Get together with a group and throw out any and all ideas
- Visit a museum: Get inspired by the originals
- Read a book: Something as small as a color or shape in a graphic design book could spark a completely original idea
- Take a walk: Sometimes its best to get outside and watch the world...you never know what will spark your imagination
- Draw: Even if you're not an "artist," doodle some ideas on a page
Sketches and
Wireframes
Before moving into a software program such as Illustrator or InDesign, it is
helpful to create some simple sketches of the layout of a piece. This way, you
can show your client some ideas without spending too much time on design. Find
out if you are headed in the right direction by providing quick sketches of
logo concepts, line drawings of layouts showing where elements will be placed
on the page or even a quick handmade version of a package design. For web
design, wireframes are a great way to start with your page layouts.
Design Multiple Versions
·
Now that you've done your research,
finalized your content and gotten approval on some sketches you can move on to
the actual design phases of the graphic design process. While you may knock out
the final design in one shot, it's usually a good idea to present your client
with at least two versions of a design. You can agree on how many unique
versions are included in a job in your proposal. This gives the client some options
and allows you to combine their favorite elements from each.
·
TIP: Be sure to keep even the
versions or ideas that you choose NOT to present and that you might not even
like at the time, as you never know when they'll come in handy.
Revisions
Be sure to let your client know that
you encourage "mixing and matching" the designs you provide. They may
like the background color on one design and the font choices on another. From
their suggestions you can present a second round of design. Don't be afraid to give
your opinion on what looks best...after all, you're the designer! After this
second round, it isn't uncommon to have a couple more rounds of changes before
reaching a final design.
Stick to the Steps
When following these steps, be sure to finish
each one before moving on to the next. If you conduct solid research, you know
you can create an accurate outline. With an accurate outline, you have the
information necessary to sketch out some ideas. With the approval of these
ideas,
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