Type, of course, is all around us. In graphic design, the goal is to not to
just place some text on a page, but rather to understand and use it effectively
for communication. Choice of fonts (typefaces), size, alignment, color, and
spacing all come into play. Type can be taken further by using it to create
shapes and images.
A powerful image can make or break a design. Photographs, illustrations and
artwork are used to tell stories, support ideas, and grab the audience's
attention, so the selection is important. Graphic designers can create this
work on their own, commission an artist or photographer, or purchase it at all
price levels on many websites.
Texture can refer to the actual surface of a design or to the visual
appearance of a design. In the first case, the audience can actually feel the
texture, making it unique from the other elements of design. Selection of paper
and materials in package design can affect actual texture. In the second case,
texture is implied through the style of design. Rich, layered graphics can
create visual texture that mirrors actual texture.